video 1: Welcome to Movin and REmovin
VIDEO SCRIPT 2 — Overview of the Sales Rep Position
This position is flexible and can change over time as the company grows. While this role may expand into other types of outreach in the future, this training will focus primarily on apartment outreach. The basics you learn here apply to other outreach avenues as well, since the core approach is very similar.
At its core, your job is to visit apartment communities and drop off flyers, but not just drop them off and leave. You are expected to sell our company. In this training, we will go over what to say, how to say it, and what approaches are most effective when speaking with leasing staff.
The role itself isn’t complicated, but how you communicate matters. The way you talk about Movin and Removin can be the deciding factor in whether an apartment chooses to recommend us or not.
Each apartment interaction is quick, usually taking around five minutes or less, and during each work session you’ll be expected to reach multiple apartment complexes.
What separates this role from traditional sales is that we aren’t asking leasing agents to buy anything. Apartments already need reliable movers for their residents. What we offer is an opportunity. We provide leasing agents with a cash referral bonus for every move they refer to us, meaning they receive direct compensation when their recommendation turns into a completed job.
In other words, leasing agents are already doing the work of helping residents move. We’re simply giving them an additional way to provide value while also earning extra money. That’s what you’re selling. An opportunity that benefits the resident, the leasing agent, and our company at the same time.
VIDEO SCRIPT 3 — How to Walk Into an Apartment Office & What to Say
Every apartment interaction will be different, but there are key points you should cover in every visit. Once you introduce yourself, the company, and explain who you’re with, the conversation can flow in a few different directions.
A strong way to start is by asking whether they currently use any moving companies. If they don’t, that’s a great opportunity for us to position ourselves as the moving company that helps their residents. If they do use another company, this is where you highlight what makes Movin and Removin different, such as our pricing, reliability, and customer satisfaction.
Bringing this up early helps you quickly understand what type of situation you’re walking into and how to guide the rest of the conversation.
As the conversation continues, make sure to explain the referral bonus and how they can help us. Giving them a clear incentive encourages engagement and makes the partnership more appealing.
Toward the end of every interaction, you should always ask for a business card. This allows us to email them a PDF version of our flyers and other marketing materials. Many apartment communities rely heavily on email communication with residents, so this step is important. Collecting their contact information also allows us to follow up and maintain the relationship.
Before wrapping up, it’s a good idea to reiterate the referral bonus and, when appropriate, dig a little deeper into the best ways they typically share information with their residents. This helps us understand how to get our information out as effectively as possible.
VIDEO SCRIPT 4 — Things to Keep an Eye Out For at Apartments
After watching this video, you should understand that when a leasing agent says,
“We’ll put these in our move-in packets,”
you cannot just say thank you and move on.
While this response sounds positive, it usually doesn’t lead to business for a moving company. Residents receive move-in packets on the day they move in, and by that point, movers have already been booked.
As a Movin and Removin outreach rep, your role is to politely guide the conversation when this comes up. You should acknowledge their offer, then explain based on what we’ve learned from other properties that letting residents know before move-in works far better.
What we expect you to do in this situation:
Thank the leasing agent for the offer
Explain why move-in packets don’t work well for movers
Frame it as something we’ve learned from working with other apartments
Keep your tone respectful and professional
Suggest mentioning us when residents first say they’re planning a move
This situation comes up often, and handling it correctly helps us build real referral relationships instead of just dropping off flyers.
VIDEO SCRIPT 5 — REFERRAL BONUSES
After watching this video, you should understand how important the $50 referral bonus is for leasing agents and how it helps us get more moves.
Here’s what to keep in mind:
Always introduce the referral bonus during your main conversation. After handing over flyers and explaining what we do, mention:
“Also, for any move that you refer to us, we give $50 cash.”
Reiterate it at the end. After collecting their business card and mentioning you’ll email info or a PDF flyer, remind them:
“Oh, and just to remind you for any move you send our way, we give $50 cash.”
Make sure leasing agents understand it’s cash in their pocket and that it applies to any resident who books a move, even if they didn’t move into that specific apartment.
The referral bonus is the main reason leasing agents will take action. Without it, many won’t go out of their way to tell residents about us, and even with $50 per referral, some might ignore it. However, this is your leverage. Talking about the referral program is often what leasing agents get most excited about, so glossing over it is a big mistake.
Why it matters: Emphasizing the bonus encourages leasing agents to actively spread the word instead of just taking flyers and forgetting them. That extra reinforcement can make the difference between getting real referrals or missing opportunities.
Bottom line: Mention the referral bonus during your conversation, reinforce it at the end, and make sure the leasing agent understands it’s real cash for helping us get moves. This is one of the most important parts of your pitch.
VIDEO SCRIPT 6 — How Leasing Agents Really Work & Using Referral Bonuses
As a new outreach rep, your job goes far beyond just handing out flyers. Many leasing agents have never heard of Movin and Removin, so your role is to introduce our company clearly and professionally.
Your job is to show how we can help their residents and provide leasing agents with an opportunity to benefit by referring residents to us. This is what motivates them to actively share our services.
This position is more than just dropping off flyers. If you simply hand them over and walk away, most leasing agents will store them in a drawer or throw them away, and we won’t get any business. Your goal is to get leasing agents to actively and confidently tell residents about Movin and Removin so we generate real moves.
Bottom line: Your job is to introduce our company, highlight how we help residents, and give leasing agents a reason to actively share our services. Success in this role comes from turning passive recipients into active advocates for Movin and Removin.
VIDEO SCRIPT 7 — Wrap-Up & Key Takeaways
Now that you’ve watched the videos, here’s what to expect on the job. At each apartment you visit, you’ll usually have a brief conversation, about five minutes. Most interactions will follow a similar structure, but it’s not about memorizing a script. Every situation is different, and the most important thing is having a natural, professional conversation.
Here’s the flow to guide you at each apartment:
Introduction: Start with your name and your company, then give a quick rundown of what we do. Keep it clear and engaging avoid boring them or overwhelming them with information.
Ask about other movers: Ask if they currently work with any other moving companies. This helps you gauge their situation and gives context for the rest of your conversation.
Share what makes us great: Briefly explain our pricing, services, and what sets Movin and Removin apart.
Talk about the referral program: Explain the $50 referral bonus so the leasing agent understands the opportunity to benefit by sharing our services with residents.
Gather their information: Collect their name, email, apartment phone number, and apartment name usually on the business card they provide.
Follow-up: Let them know you’ll send an email later that day with your information, the company info, and an attached PDF version of the flyer so they can reach out if they have questions, concerns, or need additional flyers.
Reiterate the referral bonus: Before leaving, make sure to remind the leasing agent about the $50 referral bonus so they clearly understand the opportunity and are motivated to actively share our services.
Bottom line: Each conversation has certain key things to accomplish. Your job is to introduce the company, highlight how we help residents, give the leasing agent a reason to actively refer us, and gather the right contact information. Following this structure ensures that every apartment visit is productive while leaving room for a natural, professional conversation
Example Apartment Conversation (Script)
This example script shows a typical way these conversations sound and gives you a clear idea of what to say when visiting apartments. You can follow it closely, but the goal is to understand the structure and key points, not just the exact wording. As long as you clearly introduce Movin and Removin, explain how we help residents, and present the referral opportunity, you’re doing your job correctly. Use this as a guide to stay confident and consistent in your conversations.
Community Outreach Rep Policies
1. Attire:
Dress business casual at all times — you’re representing the company, so look professional.
Examples: dress pants, khakis, or neat jeans paired with a nice polo or button-up shirt.
Shirts can be plain or a Movin and Removin shirt if you have one.
No sweatpants, shorts, tank tops, or anything else that isn’t professional.
Avoid open-toe shoes, torn clothing, or anything too casual/flashy.
2. Professionalism & Behavior:
Always be polite, friendly, and respectful with leasing agents and apartment staff.
Remember you are the face of the company — first impressions matter.
Avoid using slang, interrupting, or being pushy.
3. Communication:
Keep conversations concise — typically around 5 minutes, but if they want to keep talking, it’s okay to engage a bit longer.
Always explain services clearly, including the resident discount and $50 referral bonus.
Reiterate key points at the end of your visit to ensure understanding.
4. Materials:
Bring 15–20 flyers and 1–2 business cards per apartment.
Leave materials neatly and hand them directly to the leasing agent when possible.
Ensure any emailed PDFs or follow-up messages are sent promptly.
5. Safety & Conduct:
Be aware of your surroundings when visiting apartment complexes.
Do not enter restricted areas without permission.
Follow all traffic and parking rules while traveling between locations.